How to Choose Your Audience for Your Facebook Ads

Why Choosing the Right Audience for Facebook Advertising Matters

Carefully choosing the appropriate audience for your Facebook advertising is essential, as it directly influences the effectiveness and outcomes of your campaign.

By targeting the right demographic, interests, and behaviors, you can ensure that your message reaches those most likely to engage with your content, ultimately leading to higher conversion rates and a more successful advertising strategy.

Key Demographics for Facebook Audience Targeting

The audience for your ad can be customized based on all the following demographics:

• Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
• Age
• Gender
• Languages
• Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
• Behaviors – Things like purchase behavior and intent, as well as device usage
• Connections – Choose to show the ad to all people, just those connected to you, or those not connected to you.

Advanced Targeting with Facebook’s Detailed Options

Further down the page is the option to add detailed targeting through Facebook behaviors, interests, or demographics.

At the ad set level, you also can target people based on Connections by tapping into lists of people who like your business page, app, or events, as well as their friends.

Additional Resources for Facebook Advertising

Read our other articles in our Series on Facebook Advertising:

• 4 Reasons to Advertise on Facebook
• Choosing the Right Type of Facebook Ads
• 7 Quick Steps to Setting up Your Facebook Business Page
• A Step-by-Step Guide to Advertising on Facebook