INTRODUCTION

Imagine advertising on a platform where you can reach out to your target customer demographic easily and inexpensively. Facebook provides that platform with more than 2 billion monthly active users. Facebook’s micro-targeting features allows you to reach out and target your exact target audience. 

First, let’s understand why you should use Facebook to advertise and then we will walk you through our step by step guide on how to create your first advertisement on Facebook.

Reasons to use Facebook for advertising

1. Size of Facebook

   Facebook has been constantly growing over the years. It has more than 2.5 billion users as of 2020. And these users spend more than an hour on facebook. Facebook owns Messenger and Instagram which are also accessible to Facebook advertisers through its advertising platforms.

2. Targeting your store’s ideal customers

   Facebook creates detailed profiles of their users through the likes, dislikes, pictures, or any content shared by the user. By using facebook advertising, you can tap into this detailed data and target your ideal customers. Also, facebook offers more advanced targeting than any other social media platform. You can target advertisements based on location (within 5 miles radius), job description, interests, past activity, etc.

3. Increased brand awareness

   If you have a business page for your business on Facebook or Instagram, then you can use paid facebook advertising. This will help customers identify your products with your brand, thereby increasing your brand awareness.

4. High lead generation

   96% of social media marketers consider Facebook advertising to be the most effective paid advertising option out of all social media advertising, according to an eMarketer study. Facebook excels at ecommerce lead generation with many advertisers reporting costs below $1 per lead.

Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.

Contact us for your next project:

844-582-3681

shopify@lucentinnovation.com