What Has Lenskart Singapore Done to Boost Their Store Revenue?

Industry

E-commerce

Core Technologies

Ditto Library (for 3D/Virtual Try-On)Next.jsreact jsShopify

Challenges

Lenskart.SG sought to redesign and optimize its website for better usability, customer engagement, and increased sales. Their key challenges included:

Enhancing website performance and user experience with a faster, scalable storefront.

Improving navigation by introducing dedicated pages for bookings and shopping carts.

Implementing dynamic discount offers to attract more weekend shoppers.

Introducing virtual try-on technology for a more immersive shopping experience.

Creating product bundles to increase customer value and drive higher sales.

Solutions

1. React Storefront Development for Enhanced Performance

Lucent Innovation developed a React-based storefront powered by Next.js to improve website speed and responsiveness.

Server-Side Rendering (SSR): Boosted website speed and search engine rankings.
Edge Caching & Preloading: Ensured a seamless, lag-free experience for users.
Instant Back Navigation: Allowed users to navigate effortlessly without reloading pages.
Scalability: Ensured the website could handle high traffic loads without performance issues.

2. Custom Discount Logic for Increased Engagement

Implemented dynamic discount offers every weekend, which significantly boosted traffic and increased weekly sales.

3. Virtual Try-On for Enhanced User Experience

Integrated a 3D/Virtual Try-On feature using the Ditto Library, allowing customers to try on glasses virtually before purchasing.

This feature increased engagement and improved conversion rates as users could confidently choose suitable frames.

4. Improved Cart and Booking Experience

Separate pages were created for appointments and the shopping cart, simplifying navigation and improving the user journey.

Customers could now easily schedule eye exams or order their eyewear hassle-free.

5. Introduction of Product Bundles

Developed a bundling feature allowing customers to purchase curated eyewear sets at a discounted rate.

This strategy increased the average order value (AOV) and encouraged bulk purchases.

Technologies and Tools

Front-End

React JS, Next.js

Backend & CMS

Shopify, Liquid

Virtual Try-On

Ditto Library

Caching & Performance Optimization

Next.js SSR

Results

Faster Website: React-based development reduced page load time, resulting in better user engagement.

Higher Sales: The product bundling feature and weekend discounts significantly boosted revenue.

Improved User Experience: Virtual Try-On enhanced the shopping experience, leading to higher conversion rates.

Increased Appointment Bookings: The dedicated booking page streamlined the scheduling process, improving operational efficiency.

Reduced Cart Abandonment: The revamped checkout process encouraged users to complete their purchases.

Words of Appreciation

"We were struggling with an outdated website, but Lucent Innovation helped us redesign it into a cutting-edge platform. Their work on integrating product bundles, appointment scheduling, and the virtual try-on feature has been a game-changer. The improved speed and user experience have made a noticeable difference in our sales and customer satisfaction."

Simon Ng

Senior UX Designer

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