Case Study
E-commerce
Ditto Library (for 3D/Virtual Try-On)Next.jsreact jsShopify
Lenskart.SG sought to redesign and optimize its website for better usability, customer engagement, and increased sales. Their key challenges included:
1. React Storefront Development for Enhanced Performance
Lucent Innovation developed a React-based storefront powered by Next.js to improve website speed and responsiveness. This is a common approach when businesses hire React JS developers to build performance-oriented frontends.
2. Custom Discount Logic for Increased Engagement
Implemented dynamic discount offers every weekend, which significantly boosted traffic and increased weekly sales.
3. Virtual Try-On for Enhanced User Experience
Integrated a 3D/Virtual Try-On feature using the Ditto Library, allowing customers to try on glasses virtually before purchasing.
This feature increased engagement and improved conversion rates as users could confidently choose suitable frames.
4. Improved Cart and Booking Experience
Separate pages were created for appointments and the shopping cart, simplifying navigation and improving the user journey.
Customers could now easily schedule eye exams or order their eyewear hassle-free.
5. Introduction of Product Bundles
Developed a bundling feature allowing customers to purchase curated eyewear sets at a discounted rate.
This strategy increased the average order value (AOV) and encouraged bulk purchases.
Front-End
React JS, Next.js
Backend & CMS
Shopify, Liquid
Virtual Try-On
Ditto Library
Caching & Performance Optimization
Next.js SSR
Faster Website: React-based development reduced page load time, resulting in better user engagement.
Higher Sales: The product bundling feature and weekend discounts significantly boosted revenue.
Improved User Experience: Virtual Try-On enhanced the shopping experience, leading to higher conversion rates.
Increased Appointment Bookings: The dedicated booking page streamlined the scheduling process, improving operational efficiency.
Reduced Cart Abandonment: The revamped checkout process encouraged users to complete their purchases.
"We were struggling with an outdated website, but Lucent Innovation helped us redesign it into a cutting-edge platform. Their work on integrating product bundles, appointment scheduling, and the virtual try-on feature has been a game-changer. The improved speed and user experience have made a noticeable difference in our sales and customer satisfaction."
Simon Ng
Senior UX Designer
One-stop solution for next-gen tech.