Case Study
Luxury E-commerce
CSSJavaScriptReactShopifyShopify Liquid
Nicobar wanted to enhance the shopping experience and optimize their website’s performance with a modernized theme architecture. The client required a customized, flexible storefront with advanced product filtering, geolocation-based content, and multilingual support to improve user engagement and conversions.
Additionally, the company needed to streamline customer authentication, introduce a loyalty program, and enable a seamless global shopping experience through a country switcher feature. The challenge was to integrate these new functionalities while ensuring a smooth and responsive user experience.
The client also wanted to get the following features and functionalities added:
- Upgraded theme architecture on their website
- Flexible store content for a better customer experience
- Collection and search filtering in a Shopify search and discovery app for easy product discovery
- Geolocation-based content display
- Translation language label
- Block type limit set
- Google One Tap sign-in with pin code-based delivery
- Voyager: A membership program
- Country Switcher
- Nico Radio
We redesigned and upgraded Nicobar’s website, incorporating advanced Shopify customizations and new features to enhance flexibility, personalization, and user experience:
Modern Theme Architecture:
Advanced Collection & Search Filtering:
Geolocation-Based Content:
Multilingual Labels & Country Switcher:
Google One Tap Sign-In & Pin Code-Based Delivery:
Voyager Membership Program:
Nico Radio Integration:
E-commerce Platform
Shopify
Frontend Development
React, JavaScript, CSS
Customization & Optimization
Shopify Liquid, Meta Fields Integration
30% Increase in Conversions: A streamlined checkout process, better product discovery, and personalized shopping experience led to higher sales.
Improved User Engagement: Google One Tap Sign-In, geolocation-based content, and a flexible storefront enhanced the shopping experience.
Higher Search Engine Visibility: Optimized search and discovery functionalities improved SEO rankings, driving more organic traffic.
Seamless Global Shopping Experience: The country switcher and multilingual support made the platform more accessible to international customers.
Increased Customer Loyalty: The Voyager Membership Program incentivized repeat purchases and boosted customer retention.
"Partnering with Lucent Innovation has transformed our online store experience! From advanced filtering to seamless geolocation-based content, every improvement has enhanced our customer journey. Their technical expertise is truly exceptional, making shopping more intuitive and engaging for our customers."
Neil Sharma
Senior Product Manager
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