Improving User Flow and Bug Resolution for Good Earth

Challenges 

The existing Good Earth website had several concerns, ranging from problems affecting user experience to the need for a more simplified checkout procedure. In addition, the client wanted to develop a career section that would allow users to filter positions by region, department, and competencies. Furthermore, the site's speed needed to be improved, emphasizing decreasing loading times and optimizing the codebase.

Good Earth wanted to develop a more user-friendly website that combines practicality, aesthetics, and performance while emphasizing sustainability and luxury.

• Stability and bug resolution: Identify and resolve current website bugs to guarantee user satisfaction and reliable functionality.

• Develop a career section: A career module that allows job seekers to filter openings by location, department, and capabilities for quicker job applications.

• Improved User Flow: 

1) Enhance the recent search function for simple access. 
2) Develop a user-friendly "mini bag" for efficient checkout. 
3) Add a secure OTP component to the registration process.

• Loyalty Program: Implement a loyalty module to reward and engage loyal customers through incentives and special deals.

• Site Optimization: Improve overall codebase efficiency by converting class-level components to functional components.

• Enhancements to the User Experience: Include search options within dropdown menus, use product filters, and display product videos to enhance the visual experience.

Solutions

• Bug Removal and Enhancement of the Career Module: Our frontend development team methodically addressed existing flaws, improving the site's stability. They smoothly integrated a career module, which allows job seekers to search for openings based on location, department, and competencies. React.js was the technology for this work, allowing for a seamless user experience.
   

  

• Recent Searches and Mini Bag Enhancement: Lucent Innovation redesigned the recent search feature to improve user convenience, allowing quicker navigation. The checkout procedure was completely revamped, giving users a more seamless transaction experience. This redesign relied heavily on React.js.

  

• Loyalty Module Development: Lucent Innovation is working on a loyalty module to reward Good Earth's loyal consumers. This functionality will improve client engagement and retention even further.

• Optimization and Site Speed Improvement: The Lucent team executed code-level improvementsby changing class-level components to functional components, resulting in faster and more responsive sites. Changes to the rendering were also made, resulting in improved code optimization and a more responsive site.

• Improved User Experience: A dynamic OTP component was created using React.js and TypeScript for the registration process. This component improved the security and efficiency of the user onboarding process. The search capability was enhanced by including search alternatives within dropdowns, contributing to a better user journey.

• Product Page Improvements: Lucent Innovation added filters to product pages, allowing customers to customize their search results conveniently. Videos displaying various items were included to improve the visual experience and give users a better grasp of Good Earth's offerings.