An Intriguing Website: Digital Transformation of a Clothing Brand

Challenges

Articale (The Clothing Brand) faced multiple challenges in creating an online shopping experience that aligned with its vibrant and youthful brand identity. They needed a high-performing, search-engine-optimized website that accurately represented their brand’s personality and appeal. The website had to feature custom functionalities like a shopping cart and dynamic mapping to enhance user experience while offering quick navigation for products and categories. Ensuring innovative color usage and an aesthetically pleasing design was essential to capture the attention of their Gen Z target audience. Additionally, the platform needed to be mobile-friendly and interactive to meet the growing demand for smartphone-based shopping. Delivering all these features within a tight deadline added complexity to the project, emphasizing the need for a robust and scalable solution.

Solutions

Lucent Innovation collaborated with Articale to deliver a tailored solution that met their unique needs. After presenting and finalizing Shopify themes suited to the apparel industry, we identified and integrated third-party apps to provide essential functionalities, including shipping, SEO, and payment gateways.

We developed a PSD file for the store layout to ensure alignment with the client's vision. Upon approval, we built the website using Shopify Liquid, integrating front-end and back-end functionalities like shopping cart, checkout, and payment gateway features. Our team also tested the website rigorously to ensure it was bug-free and provided a seamless user experience.

Key features include a fully customizable interface based on colors, categories, and gender. Users can quickly search for specific products, like selecting “blue men’s apparel” to view all blue clothing items for men. The website offers user-friendly navigation, an accessible toggle button for essential functions, and well-placed size options, creating an enjoyable and stress-free shopping experience.

3. We started building the website after the theme and apps were approved. To ensure we were on the same page, we created a PSD file for the store layout, which we examined and discussed with the client. Following the client's approval of the basic structure, we started constructing the website with Shopify liquid code.

4. We integrated the front-end and back-end to provide the necessary functionalities, such as shopping cart, checkout, and payment gateway integrations, and to give users a seamless website experience. We thoroughly tested the website before deploying it to ensure it was bug-free and satisfied our client's needs.

Unique features of the website

The Articale website stands apart from others. Based on colors, categories, and gender, the website is entirely customizable.

1. The website's emphasis on colorful, practical clothes is one of its standout elements. For instance, a user can explore all product categories for women on the website by selecting "Women," They can also choose from various color options. Thanks to this personalized approach, users can quickly locate what they want and customize their buying experience. 

2. Let's say you're looking for blue men's apparel. The website will show all things available in blue across all categories when you choose the "blue" color for males. Users may find products quickly with this function, which streamlines the search process and considers their preferences.

3. Users may easily select their chosen color because the options are presented at the top of the website. For instance, a person seeking a blue sweatshirt could quickly discover one with just a few clicks. The website's user-friendly layout and simple navigation make shopping fun and stress-free. 

4. Similarly, there is an option of selecting all colors available for M+W, everyone. All the products will be displayed on the page easily. 

5. The website also has a helpful toggle button in the upper right corner that makes accessing account settings, the shopping cart, and other essential options simple. Also, it is simple for consumers to choose their preferred size when perusing various products because the positioning of size alternatives is well-organized and noticeable. These user-friendly elements improve the overall buying experience, showing the website's dedication to satisfying users' demands.